Moss, Danny

Public Relations Cases: International Perspectives

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ISBN 13:: 9781138332126
author:: Moss, Danny
format:: Paperback
publisher:: Routledge
language:: English
Publication Year:: 2022
Pages:: 140
Dimensions:: 23.4 x 15.6 centimetres (0.28 kg
Genre:: Business, General, Business,
Condition:: New
Availability:: Item usually sent within 10 working days

£47.15

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Description

Description

Public Relations Cases: International Perspectives offers in-depth insight into effective public relations practice across various organizational contexts. This updated third edition features contemporary international case studies that demonstrate the breadth and sophistication of the public relations function, both in public and private sector organizations. The book examines key factors shaping the role and work of PR practitioners, including political systems, media ownership, climate, and social values. It uses a four-part analytical model to identify key points of comparison between cases, uncovering how events occur and what actions can be learned from future decision-making. A valuable resource for researchers, postgraduate and executive education students studying public relations, corporate communication, and public affairs, this book provides fresh perspectives on the changing face of contemporary public relations.

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