Howard Schultz
Onward: How Starbucks Fought for Its Life Without Losing Its Soul
- ISBN 13:
- 9781609613822
- author:
- Howard Schultz
- format:
- Paperback
- publisher:
- Rodale Press
- language:
- English
- Publication Year:
- 2012
- Pages:
- 350
- Dimensions:
- 21.1 x 14 x 2.5 cm
- Genre:
- Biography, Business/Economics, Business, Corporate & Business History - General, Industries - Hospitality, Travel & Tourism, Business / Economics / Finance, History Of Specific Companies, Hotel And Restaurant Management, Coffee, Coffee industry, Mark
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Onward: How Starbucks Fought for Its Life Without Losing Its Soul
The story of Starbucks' remarkable comeback, as told by the company's CEO, Howard Schultz. In 2008, Schultz returned to lead the company, guiding it through one of the most turbulent economic periods in American history. This candid narrative reveals how Starbucks achieved profitability and sustainability, while staying true to its core values.
Schultz shares his leadership philosophy, which is not about winning, but about doing so in the right way. This book offers a compelling look at the maturing of a brand and a businessman, and a sense of hope that even in difficult times, the future can be more successful than the past.
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