Lawley, Brian
Product Management for Dummies (Paperback)
- ISBN 13:
- 9781119264026
- author:
- Lawley, Brian
- format:
- Paperback
- publisher:
- John Wiley & Sons Inc
- language:
- English
- Publication Year:
- 2017
- Pages:
- 384
- Dimensions:
- 23.4 x 18.7 x 2 centimetres (0.6
- Genre:
- Business, Marketing, Research,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Product Management For Dummies is a comprehensive guide to help you succeed in this vital role. With the growing importance of product management in the corporate world, this book provides the tools and knowledge you need to thrive. It covers the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, and more, in plain-English explanations that are easy to understand. By following this guide, you'll learn how to create a winning strategy for your product, gather and analyze customer and market feedback, and prioritize and convey requirements to engineering teams effectively.
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