Dan Ariely

Predictably Irrational: The Hidden Forces That Shape Our Decisions

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ISBN 13:
9780061353246
author:
Dan Ariely
format:
Paperback
publisher:
Harper Perennial
language:
English
Publication Year:
2010
Pages:
384
Dimensions:
13.46 x 2.29 x 20.32 centimetres
Genre:
Business, Economics, General,
Condition:
New
Availability:
Item usually sent within 10 working days
£14.08

Description

Our understanding of decision-making suggests that we make rational choices. However, research reveals that our behaviour is often driven by systematic and predictable factors.

Dan Ariely's groundbreaking work challenges the common assumption that humans behave in fundamentally rational ways. Through a range of everyday examples, from personal finance to relationships, Ariely shows how our decisions are influenced by subtle psychological biases.

By exploring these biases, Ariely sheds light on why we often make choices that seem irrational at first glance. This revised and expanded edition offers new insights into the hidden forces that shape our decisions, providing a fresh perspective on human behaviour.

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