Ariely, Dan

Predictably Irrational: The Hidden Forces That Shape Our Decisions

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ISBN 13:
9780007256532
author:
Ariely, Dan
format:
Paperback
publisher:
HarperCollins
language:
English
Publication Year:
2009
Pages:
304
Dimensions:
12.95 x 2.54 x 19.81 centimetres
Genre:
Popular Psychology
Condition:
New
Availability:
Item usually sent within 10 working days
£10.95

Description

Predictably Irrational: The Hidden Forces that Shape Our Decisions by Dan Ariely

This thought-provoking book explores the surprising ways in which our decisions are influenced by factors beyond our conscious control. Ariely reveals how our perceptions of value, social norms, and expectations can lead us to make choices that are not in our best interests.

Through a series of engaging examples and anecdotes, Ariely sheds light on the hidden forces that shape our decisions, from the cost of zero-cost goods to the power of price and the influence of arousal. a worthwhile read for anyone interested in understanding human behavior and decision-making.

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