Ogilvy, David
Ogilvy on Advertising
- ISBN 13:
- 9781802794960
- author:
- Ogilvy, David
- format:
- Paperback
- publisher:
- Welbeck
- language:
- English
- Publication Year:
- 2023
- Pages:
- 288
- Dimensions:
- 2.8 x 12.6 x 12.6 centimetres (0
- Genre:
- Business, Marketing, Advertising,
- Condition:
- New
- Availability:
- Item usually sent within 2 working days
Description
David Ogilvy's seminal work on the art of selling, now in a new format, is a worthwhile read for anyone looking to improve their sales skills. A titan of the advertising industry, Ogilvy shares his expertise on what sells, what doesn't, and why, covering topics from writing successful copy to engaging with your audience.
From identifying with your audience to selling a lifestyle, Ogilvy on Advertising offers practical advice on how to sell anything. With a focus on what you're doing wrong in any pitch and how to fix it, this book is a valuable resource for anyone looking to improve their sales skills.
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