Anderton, Chris
Music Management, Marketing and PR
- ISBN 13:
- 9781526497383
- author:
- Anderton, Chris
- format:
- Paperback / softback
- publisher:
- SAGE Publications Ltd
- language:
- English
- Publication Year:
- 2022
- Pages:
- 240
- Dimensions:
- 22.9 x 15.2 x 1.3 centimeters (0
- Genre:
- Business, Management, General,
- Condition:
- New
- Availability:
- Item usually sent within 4 working days
Description
This guide to music management and the 21st-century music business provides an expert introduction to careers, organisations, and practices in the industry. It covers key areas such as artist development, live music, fan engagement, and rights, as well as managing contracts, branding, and funding.
Featuring exclusive interviews with industry experts and discussions of well-known artists, this book helps aspiring professionals understand and succeed in the fast-moving music sector. Topics include adapting campaigns to platforms, shaping opinions about music, and working with venues, promoters, and tour managers.
It's essential reading for students of music management, music business, and music promotion, as well as anyone looking to build their career in the music industries. The book offers a balanced approach to both the creative and commercial aspects of the industry.
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