Andrew Griffin
Crisis, Issues and Reputation Management (PR In Practice)
- ISBN 13:
- 9780749469924
- author:
- Andrew Griffin
- format:
- Paperback
- publisher:
- Kogan Page
- language:
- English
- Publication Year:
- 2014
- Pages:
- 280
- Dimensions:
- 15.6 x 1.5 x 23.4 cm
- Genre:
- Business, Finance & Law, Management, Management Skills
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Crisis, Issues and Reputation Management by Andrew Griffin provides a comprehensive approach to managing situations that may turn into crises. This practical guide outlines how to value reputation and handle issues of Corporate Social Responsibility. The book features international case studies of brands responding to various crises, including those faced by well-known companies such as Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS. These examples demonstrate how organizations must understand and respond rapidly to shifting public values, rising expectations, demands for public consultation, and increasingly intrusive news media. By exploring these topics and more, Crisis, Issues and Reputation Management offers a new perspective on reputation management, making it a valuable resource for both new and seasoned practitioners in the field.
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