Stephen Shaw
Airline Marketing and Management
- ISBN 13:
- 9781409401490
- author:
- Stephen Shaw
- format:
- Paperback
- publisher:
- Ashgate
- language:
- English
- Publication Year:
- 2011
- Pages:
- 332
- Dimensions:
- 23.1 x 15.5 x 2.5 cm
- Genre:
- Management Textbook
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
A comprehensive guide to airline marketing and management, this seventh edition has been updated to reflect the latest changes in the industry. Written in a clear and accessible style, the book provides a thorough introduction to the principles of marketing and their application in the airline sector.
With a focus on up-to-date examples from the global aviation industry, this book is ideal for those looking to understand the marketing and management principles that shape the airline industry. The result is a reliable and authoritative resource for anyone seeking to understand the complexities of airline marketing and management.
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