Ramanujam, Madhavan
Monetizing Innovation: How Smart Companies Design the Product Around the Price
- ISBN 13:
- 9781119240860
- author:
- Ramanujam, Madhavan
- format:
- Hardback
- publisher:
- John Wiley & Sons Inc
- language:
- English
- Publication Year:
- 2017
- Pages:
- 256
- Dimensions:
- 23.37 x 16 x 2.29 centimetres (0
- Genre:
- Business, Marketing, General,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Monetizing Innovation: How Smart Companies Design the Product Around the Price
Companies need to innovate to survive, but successful innovation is a hard target to hit. Despite spending significant time and expense on designing and building products, many companies struggle to monetize them. This book argues that this is tragic, wasteful, and wrong, and offers a new paradigm for true game change.
With a practical, nine-step approach, this book distils the lessons of thirty years and over 10,000 projects into a practical guide for companies. Whether you're a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you.
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