Brown, Tim

Change by Design, Revised and Updated: How Design Thinking Transforms Organizations and Inspires Innovation

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ISBN 13:
9780062856623
author:
Brown, Tim
format:
Hardback
publisher:
HarperBusiness
language:
English
Publication Year:
2019
Pages:
304
Dimensions:
22.9 x 15.2 x 2.6 centimetres (0
Genre:
Business, Entrepreneurship, Business,
Condition:
New
Availability:
Item usually sent within 10 working days
£17.65

Description

Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation Design thinking is a collaborative process that uses the designer's sensibilities and methods to match people's needs with what is technically feasible and viable to the bottom line. This human-centered approach to problem solving helps people and organizations become more innovative and creative. By re-examining existing processes and identifying new opportunities, organizations can increase the quality of their offerings and stay ahead of the competition. The concept of design thinking has been widely adopted by organizations across various industries, including healthcare and manufacturing. Companies like Kaiser Permanente and Kraft have used design thinking to improve patient care and supply chain management, respectively. This book, written by Tim Brown, provides a comprehensive guide to design thinking and its application in business. With new case studies and an updated introduction, this revised edition offers valuable insights into how design thinking can be used to drive innovation and growth.

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