Richard H Thaler
Misbehaving: The Making of Behavioural Economics
- ISBN 13:
- 9780241951224
- author:
- Richard H Thaler
- format:
- Paperback
- publisher:
- Penguin 01 edition
- language:
- English
- Publication Year:
- 2016
- Pages:
- 432
- Dimensions:
- 12.9 x 2.4 x 19.8 cm
- Genre:
- Business, Finance & Law, Economics, , Richard H Thaler,Misbehaving: The Making of Behavioural Economics,Penguin,0241951224,Economics: Professional & General,Behavioural Economics,Business & Economics / Consumer Behavior,Business & Economics / Economi
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
Richard H. Thaler's Misbehaving is a thought-provoking exploration of human foibles and their impact on our everyday decisions. Traditional economics assumes rational forces shape everything, but behavioural economics reveals that humans are error-prone individuals, not automatons. Thaler's work has become increasingly influential, changing the way we think about ourselves, our world, and our decisions. Thaler's study of human miscalculations and their effects on markets has driven efforts to make better decisions in our lives, businesses, and governments. By coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, Thaler enlightens readers about how to make smarter decisions in an increasingly complex world. This insightful book applies behavioural economic analysis to a wide range of topics, from household finance to TV quiz shows and businesses like Uber.
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