Tasgal, Anthony
The Consumer Behaviour Book: Exploring the reasons why emotions are so important in decision-making
- ISBN 13:
- 9781915951205
- author:
- Tasgal, Anthony
- format:
- Paperback
- publisher:
- LID Publishing
- language:
- English
- Publication Year:
- 2024
- Pages:
- 160
- Dimensions:
- 18 x 12 x 1.4 centimetres (0.16
- Genre:
- Business, General, Health & Wellbeing,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Understanding Consumer Behaviour This book explores the complexities of consumer choice, moving beyond the assumptions of neoclassical economics. By combining elements of economics and psychology, it reveals the anomalies in consumer behaviour and the factors that truly influence human decision-making. Emotional and economic factors often play a significant role in shaping consumer preferences and choices. Behavioural economics is shown to be a valuable tool for businesses and marketers, providing insights into how consumer decisions can be influenced. By understanding these influences, businesses can develop more effective strategies to engage with their customers. This book offers a unique perspective on consumer behaviour, one that is grounded in the latest research and findings in the field of behavioural economics.
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