Mike Fritz , Paul D. Berger (Contributor)

Improving the User Experience through Practical Data Analytics: Gain Meaningful Insight and Increase Your Bottom...

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ISBN 13:
9780128006351
author:
Mike Fritz , Paul D. Berger (Contributor)
format:
Paperback
publisher:
Morgan Kaufmann
language:
English
Publication Year:
2015
Pages:
396
Dimensions:
19 x 2.3 x 23.5 cm
Genre:
Business, Finance & Law, Management, Management Skills
Condition:
New
Availability:
Item usually sent within 10 working days
£35.80

Out of stock

Description

Improve your user experience with data-driven insights. This practical guide helps UX professionals turn data into actionable decisions, rather than relying on intuition. Fritz and Berger show how to unlock the value of accumulated user data from usability tests, surveys, and clickstream information. By mastering descriptive and predictive statistical techniques, you'll gain a deeper understanding of your customers' behavior and make informed design choices. You'll learn how to present findings in reports, effectively communicate insights to stakeholders, and drive business results. With real-world examples and step-by-step guidance, this book provides the tools to boost productivity, reduce costs, and increase your bottom line. Access to sample data on the companion website, along with exercises to practice new skills, ensures you can apply these techniques in your own work.

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