Paul Roetzer
The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success
- ISBN 13:
- 9781118883433
- author:
- Paul Roetzer
- format:
- HardBack
- publisher:
- John Wiley & Sons
- language:
- English
- Publication Year:
- 2014
- Pages:
- 256
- Dimensions:
- 16 x 2.3 x 23.6 cm
- Genre:
- Business, Finance & Law, Sales & Marketing, International
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The Marketing Performance Blueprint: Strategies and Technologies for Business Success Unlock the power of marketing by combining art and science. This comprehensive guide provides actionable strategies and innovative technologies to help you build a performance-driven organization and accelerate business success. With a focus on the latest marketing trends and technologies, you'll learn how to drive digital marketing transformation, recruit and retain a modern marketing team, and create connected customer experiences. By applying the principles outlined in this book, you'll be able to turn marketing data into intelligence and drive integrated marketing strategies that deliver real business results. Whether you're looking to adapt to marketing technology advancements or propel growth through digital-savvy marketing agency partners, this book provides the key information you need to succeed. By bridging the gaps in talent, technology, and strategy, you'll be able to stay ahead of the curve and redefine the marketing industry.
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