Gressel, Simone
Management Decision-Making, Big Data and Analytics
- ISBN 13:
- 9781526492005
- author:
- Gressel, Simone
- format:
- Paperback / softback
- publisher:
- SAGE Publications Ltd
- language:
- English
- Publication Year:
- 2020
- Pages:
- 336
- Dimensions:
- 24.2 x 17 centimeters
- Genre:
- Business, General, Business,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
This textbook offers a comprehensive approach to data analytics from a managerial perspective, exploring how it can enhance decision-making skills. By combining theoretical foundations with practical applications, it provides engaging case studies and examples to illustrate key concepts.
Key topics include big data, analytics, managing emerging technologies, and the ethics of data-driven decision-making. The book is accompanied by an Instructor's Manual, PowerPoint slides, and access to journal articles, making it a valuable resource for students studying business analytics and decision-making at various levels.
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