Marr, Bernard
Big Data: Using Smart Big Data, Analytics and Metrics to Make Better Decisions and Improve Performance
- ISBN 13:
- 9781118965832
- author:
- Marr, Bernard
- format:
- Paperback
- publisher:
- John Wiley & Sons, Ltd.
- language:
- English
- Publication Year:
- 2015
- Pages:
- 258
- Dimensions:
- 14 x 1.5 x 21.6 cm
- Genre:
- Business, Finance & Law, Economics, Econometrics,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Big Data: A Practical Guide to Making Better Decisions and Improving Performance Bernard Marr's Big Data is a clear and concise introduction to putting big data theory into practice. This book provides a step-by-step approach to building your own big data strategy, using real-world examples from various companies and organisations. You'll learn how to define what you need to know, collect relevant data, measure metrics, apply analytics, report results, and transform your business. The author shares high-profile case studies from his work with well-known brands, illustrating the practical applications of big data in business. By following the five steps of the SMART model, you'll gain a solid understanding of how to use big data to drive better decision-making and improve performance.
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