Moorman, Mike
Key Account Management Excellence in Pharma & Medtech
- ISBN 13:
- 9781032128580
- author:
- Moorman, Mike
- format:
- Paperback
- publisher:
- Taylor & Francis Ltd
- language:
- English
- Publication Year:
- 2022
- Pages:
- 216
- Dimensions:
- 23.4 x 15.6 x 1.3 centimetres (0
- Genre:
- Business, Customer Service, Business,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Key Account Management Excellence in Pharma & Medtech by Mike Moorman is a comprehensive guide to developing and executing effective key account management strategies for life sciences companies. As pharmaceutical and medtech businesses increasingly adopt key account management, this book provides valuable insights into the organization-wide business strategy that underpins it. The central theme of KAM is that it's not just a role or initiative, but a cross-functional approach designed to address the unique needs and engagement preferences of customers. This book shares leading practices and practical advice for life sciences leaders, account managers, and cross-functional teams to build, transform, and support their organization's key account management strategies. By reading this book, you'll gain a deeper understanding of KAM issues and best practices, facilitating a common language across your organization.
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