Jonah Berger

Invisible Influence: The hidden forces that shape behaviour

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ISBN 13:: 9781471148040
author:: Jonah Berger
format:: Paperback
publisher:: Simon & Schuster UK
language:: English
Publication Year:: 2016
Pages:: 272
Dimensions:: 23.5 x 2.2 x 15.6 cm
Genre:: Health, Family & Lifestyle, Psychology & Psychiatry, Social & Developmental Psychology, Jonah Berger,Invisible Influence: The hidden forces that shape behaviour,Simon & Schuster UK,1471148041,Psychology: Professional & General,Psychology,Psychology /
Condition:: New
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£12.98

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Description

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Invisible Influence: The Hidden Forces that Shape Behaviour by Jonah Berger explores how our choices and behaviours are influenced by others, often without us even realizing it. Social influence plays a significant role in shaping our decisions, from everyday choices like what movie to see or where to have lunch, to more important ones such as career paths or personal relationships. Berger reveals that social influence can both attract and repel us, leading to conformity or divergence in our choices. By understanding how social influence works, we can make more informed decisions and even affect others' behaviour. This insightful book provides a deeper understanding of the complex forces that drive human behaviour, helping us navigate the world around us with greater awareness. Through his research, Berger shows how social influence is present in many aspects of our lives, from consumer behaviour to social movements. By gaining a better understanding of these hidden forces, we can become more discerning consumers and make choices that align with our values.

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