Berger, Jonah

Invisible Influence: The Hidden Forces That Shape Behavior

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ISBN 13:
9781476759739
author:
Berger, Jonah
format:
Paperback
publisher:
Simon & Schuster
language:
English
Publication Year:
2017
Pages:
272
Dimensions:
21.08 x 13.72 x 1.78 centimetres
Genre:
Nonfiction, Social Sciences, General
Condition:
New
Availability:
Item usually sent within 7 working days
£13.77

Description

Invisible Influence: The Hidden Forces that Shape Behavior by Jonah Berger explores how our choices and behaviors are influenced by those around us. We often believe our individual tastes and opinions drive our decisions, but in reality, other people's behavior has a profound impact on everything we do. From the mundane to the momentous, social influence affects us at every turn. Even strangers can shape our judgments and decisions, as our attitudes towards a welfare policy shift depending on who supports it. Understanding how social influence works is crucial for making informed choices about our own behavior. By grasping this knowledge, we can decide when to resist and when to embrace the influences that surround us. This book offers practical insights into the power of social influence, helping us to exercise more control over our own lives.

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