Cialdini, PhD Robert B
Influence, New and Expanded UK: The Psychology of Persuasion
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- ISBN 13:
- 9780063138797
- author:
- Cialdini, PhD Robert B
- format:
- Paperback / softback
- publisher:
- HarperCollins
- language:
- English
- Publication Year:
- 2021
- Pages:
- 592
- Dimensions:
- 22.9 x 15.2 centimeters (0.30 kg
- Genre:
- Business, Consumer Behavior, Health & Wellbeing,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Understanding the psychology of influence is crucial in both personal and professional relationships. This book, a seminal work on the subject, provides a comprehensive guide to the six universal principles of influence that drive human behaviour.
Written by Dr. Robert B. Cialdini, a leading expert in the field, the book explains why people say yes and how to apply these principles in a way that is both effective and ethical.
With its new and expanded edition, this book offers a deeper understanding of the power of influence and how it can be used to build stronger relationships, achieve greater success, and make a more positive impact in the world.
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