Cialdini, PhD Robert B
Influence, New and Expanded: The Psychology of Persuasion
- ISBN 13:
- 9780062937650
- author:
- Cialdini, PhD Robert B
- format:
- Hardback
- publisher:
- HARPERCOLLINS
- language:
- English
- Publication Year:
- 2021
- Pages:
- 592
- Dimensions:
- 22.9 x 15.2 x 3.6 centimeters (0
- Genre:
- Business, Management, Motivational,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The Psychology of Persuasion: A Comprehensive Guide to Influence and Influence Attempts Robert Cialdini's influential book, now revised and expanded, offers a thorough understanding of the psychology behind influence and persuasion. With over 5 million copies sold, this renowned resource provides new research, insights, and examples to help you apply these principles ethically in business and everyday settings. Cialdini explains the Universal Principles of Influence, including Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, Scarcity, and Unity, making it surprisingly easy to learn and apply. You'll gain a deeper understanding of how to use these principles to move others in your direction, while also learning how to defend yourself against unethical influence attempts.
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