Michael Beasley
Practical Web Analytics for User Experience
- ISBN 13:
- 9780124046191
- author:
- Michael Beasley
- format:
- Paperback
- publisher:
- Morgan Kaufmann
- language:
- English
- Publication Year:
- 2013
- Pages:
- 256
- Dimensions:
- 23.37 x 19.05 x 1.27 centimetres
- Genre:
- Computers, Web, Web Design,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Practical Web Analytics for User Experience is a comprehensive guide to using web analytics to inform user-centered design decisions. By applying quantitative methods to measure website effectiveness, you can gain insights into how users navigate your site and make data-driven improvements.
The book organizes its content around the key concerns of UX practitioners, covering topics such as traffic analysis, clickpath study, and content use analysis. You'll learn how to frame questions, gather information for personas, and communicate findings with business stakeholders using web analytics data.
With this book, you'll gain practical knowledge on how to analyze websites effectively and support user research with data-driven insights. Whether you're looking to improve your website's performance or simply better understand your users, Practical Web Analytics for User Experience is an essential resource for anyone working in UX design or related fields.
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