Birss, Dave

How to Get to Great Ideas: A system for smart, extraordinary thinking

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ISBN 13:
9781473692145
author:
Birss, Dave
format:
Hardback
publisher:
Nicholas Brealey Publishing
language:
English
Publication Year:
2018
Pages:
240
Dimensions:
21.9 x 16.9 x 2.4 centimetres (0
Genre:
Business, Leadership, Business,
Condition:
New
Availability:
Item usually sent within 10 working days
£12.36

Description

How to Get to Great Ideas is a practical guide to conceiving original and valuable ideas. Based on neuroscience, psychology, and behavioral economics, this book offers a brilliant new system for generating great ideas.

Written by Dave Birss, the former Creative Director of OgilvyOne, the book provides a step-by-step approach to framing problems, pushing thinking, selling ideas, building support, and inspiring others. It also introduces the problem-solving system Right Thinking, which shows organizations how to generate more effective ideas.

By combining research-based insights with engaging writing, this book proves that any organization can become a fertile environment for ideas. Whether you're looking to improve your own thinking or help your team generate innovative solutions, How to Get to Great Ideas is a valuable resource for anyone seeking to unlock their creative potential.

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