Klaff, Oren
Flip the Script: Getting People to Think Your Idea is Their Idea
- ISBN 13:
- 9780349418858
- author:
- Klaff, Oren
- format:
- Paperback / softback
- publisher:
- Piatkus Books
- language:
- English
- Publication Year:
- 2022
- Pages:
- 256
- Dimensions:
- 19.6 x 12.6 x 2.2 centimetres (0
- Genre:
- Business, Leadership, Business,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Flip the Script: A New Approach to Persuasion In today's business landscape, making a great pitch is no longer enough. With decades of marketing, pitching, and selling under our belts, we've grown resistant to sales persuasion. Instead of pushing your idea on your buyer, guide them to discover it for themselves. Oren Klaff reveals the key to unlocking this insight in Flip the Script. By mastering three actionable steps - Achieving Status Alignment, Closing the Certainty Gap, and Presenting Your Idea as Plain Vanilla - you'll learn how to transform your approach to pitching. With real-life examples of long-shot deals gone right, this book is packed with practical advice to help you raise money, seal deals, and keep your cool in tough business situations. Packed with entertaining and informative stories, Flip the Script is a masterclass in dealmaking that will leave you fully prepared for any business situation.
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