Hurtienne, Joern
Happy is Up, Sad is Down: 65 Metaphors for Design
- ISBN 13:
- 9789063695934
- author:
- Hurtienne, Joern
- format:
- Hardback
- publisher:
- BIS Publishers B.V.
- language:
- English
- Publication Year:
- 2020
- Pages:
- 304
- Dimensions:
- 15 x 16 centimetres
- Genre:
- Business, Marketing, Advertising,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Happy is Up, Sad is Down offers 65 metaphors to inspire designers and anyone curious about how the mind works. These metaphors reflect basic bodily experiences and help structure our thinking and experiences of the world.
The book explores how metaphors can be used in product and interaction design, information graphics, and advertising to convey abstract concepts like time and importance, emotions and social relations, political ideas and ethical values. By examining these metaphors, designers can gain new insights into how to effectively communicate complex ideas.
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