Evans, Vaughan
FT Essential Guide to Writing a Business Plan, The
- ISBN 13:
- 9781292416175
- author:
- Evans, Vaughan
- format:
- Paperback
- publisher:
- FT Publishing International
- language:
- English
- Publication Year:
- 2022
- Pages:
- 296
- Dimensions:
- 23.2 x 15.4 x 2.4 centimetres (0
- Genre:
- Business, Management, General,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
The Financial Times Essential Guide to Writing a Business Plan provides critical knowledge for securing financial backing and board consent. By focusing clearly on your objective, you'll gather necessary evidence and address backer concerns. This edition addresses the challenges faced by start-ups in defining their market niche and competitive advantage. New chapters cover pitching the plan, performance tracking, and alternative funding sources. Written by a seasoned practitioner with experience evaluating business plans for funding, this guide helps formulate a coherent, consistent, and convincing plan that meets your backer's needs. Follow its guidance to increase the chances of securing backing for your business. The Financial Times Essential Guides offer the know-how you need to achieve results.
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