Sahlman, William A
How to Write a Great Business Plan (Harvard Business Review Classics)
- ISBN 13:
- 9781422121429
- author:
- Sahlman, William A
- format:
- Paperback
- publisher:
- Harvard Business School Press
- language:
- English
- Publication Year:
- 2008
- Pages:
- 64
- Dimensions:
- 81 mm X 165 mm
- Genre:
- Business Textbook
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
How to Write a Great Business Plan by William A. Sahlman provides a framework for assessing the four key factors critical to every entrepreneur and new business venture.
A well-crafted business plan is often misunderstood as being about elaborate charts, spreadsheets, and financial projections. However, this approach can actually increase the risk of failure. Instead, Sahlman shows how to focus on the essential elements that truly matter to investors: people, opportunity, context, and risk and reward.
This book offers practical guidance on how to create a business plan that gives your new venture the best possible chances for success in today's fast-paced business environment.
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