JENNIFER, CYR

FOCUS GROUPS SOCIAL SCNCE RESEARCHR

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ISBN 13:
9781316638798
author:
JENNIFER, CYR
format:
Paperback
publisher:
CAMBRIDGE GENERAL ACADEMIC
language:
English
Publication Year:
2019
Pages:
144
Dimensions:
22.8 x 15.1 x 0.9 centimetres (0
Genre:
Nonfiction, Politics, General,
Condition:
New
Availability:
Item usually sent within 5 working days
£30.90

Description

Focus Groups for the Social Science Researcher by Jennifer Cyr provides a comprehensive guide to conducting focus groups in social science research. This step-by-step approach explains how to use focus groups effectively, addressing common challenges and providing tips for overcoming them. The book highlights three key characteristics of focus groups: their inherently social nature, the organic emergence of data through conversation, and the generation of data at multiple levels of analysis. By understanding these characteristics, researchers can determine when focus groups are suitable for different research designs. This concise and accessible introduction to focus group research is ideal for students and researchers seeking a clear and practical guide to this approach to data collection.

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