Bucher, Taina
- ISBN 13:
- 9781509535170
- author:
- Bucher, Taina
- format:
- Paperback
- publisher:
- Polity Press
- language:
- English
- Publication Year:
- 2021
- Pages:
- 288
- Dimensions:
- 20.8 x 14.7 x 2.3 centimetres (0
- Genre:
- Nonfiction, Social Sciences, Popular Culture,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Facebook has fundamentally changed how the world connects. No other company has played a greater role in the history of social networking online. Facebook is no longer simply a social networking site or social media platform, but an idea of its own. Taina Bucher explores how Facebook has evolved from a social networking site to a platform, infrastructure and advertising company. She argues that to understand Facebook's power in contemporary society and culture, we need to challenge our widespread conception of what Facebook is. This timely book invites readers to consider Facebook anew, revealing its enduring influence despite common misconceptions about its decline. Facebook has never been more powerful, and this book is an important read for anyone seeking to understand the Facebook phenomenon.
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