Paul Dunay
Facebook Advertising for Dummies
- ISBN 13:
- 9780470637623
- author:
- Paul Dunay
- format:
- Paperback
- publisher:
- John Wiley & Sons
- language:
- English
- Publication Year:
- 2010
- Pages:
- 336
- Dimensions:
- 18.8 x 2.03 x 23.37 centimetres
- Genre:
- Business, General, Business,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Facebook Advertising For Dummies provides expert guidance for creating effective Facebook advertising campaigns. With over 400 million active users and 1.6 million active Pages, understanding how to reach your target audience is crucial. This comprehensive guide covers the latest strategies and tactics for pay-per-click and cost-per-impression advertising, as well as how to write compelling ad copy and test your results. You'll learn how to plan and create a successful advertising campaign, using Facebook Insights to understand your results and optimize your ads. With clear explanations and practical advice, this book is ideal for both experienced and new Facebook advertisers looking to improve their skills and achieve better returns on their investment. By following the sound advertising tips and techniques outlined in this guide, you can put your company's best face forward and reach your customers more effectively than ever before.
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