Yule, David
Emotional Selling
- ISBN 13:
- 9781852524210
- author:
- Yule, David
- format:
- Paperback
- publisher:
- Management Books 2000 Ltd
- language:
- English
- Publication Year:
- 2002
- Pages:
- 148
- Genre:
- Sales & Marketing
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Emotional Selling: Using Emotional Intelligence to Get Sales by David Yule
This book sets out a tried and tested technique for making the right connection with customers and extracting their emotional response. By understanding how emotions drive buying decisions, you can improve your sales performance and enjoy it too.
Learn how to motivate people to talk to you, find out what they really need, propose solutions, address concerns, and achieve a genuine win-win close. With this approach, you'll be able to dramatically enhance your sales skills and build stronger relationships with your customers.