Yule, David

Emotional Selling

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ISBN 13:
9781852524210
author:
Yule, David
format:
Paperback
publisher:
Management Books 2000 Ltd
language:
English
Publication Year:
2002
Pages:
148
Genre:
Sales & Marketing
Condition:
New
Availability:
Item usually sent within 10 working days
£13.87

Description

Emotional Selling: Using Emotional Intelligence to Get Sales by David Yule

This book sets out a tried and tested technique for making the right connection with customers and extracting their emotional response. By understanding how emotions drive buying decisions, you can improve your sales performance and enjoy it too.

Learn how to motivate people to talk to you, find out what they really need, propose solutions, address concerns, and achieve a genuine win-win close. With this approach, you'll be able to dramatically enhance your sales skills and build stronger relationships with your customers.

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