Norman, Donald A.

Emotional Design: Why We Love (or Hate) Everyday Things

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ISBN 13:: 9780465051366
author:: Norman, Donald A.
format:: Paperback
publisher:: Basic Books
language:: English
Publication Year:: 2005
Pages:: 257
Dimensions:: 13.72 x 2.03 x 20.57 centimetres
Genre:: Industrial / Commercial Art & Design
Condition:: New
Availability:: Item usually sent within 10 working days

£12.79

Current Stock: 5

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Description

Description

Emotional Design: Why We Love (or Hate) Everyday Things by Don A. Norman Emotions play a crucial role in how we think, choose, and act. In this book, cognitive scientist Don Norman explores how the principles of human psychology apply to the design of new technologies and products. He builds on his earlier work, The Design of Everyday Things, to show that successful design must not only meet users' needs but also address their emotional responses. Norman argues that good design is not just about creating effective tools, but also about crafting affective tools that resonate with our emotions and help us express our identities. From the thrill of roller coasters to the satisfaction of using a well-designed smartphone, Norman reveals the key insights that can make or break a design. This book is a valuable guide for anyone involved in design, from designers and inventors to consumers and users. By understanding how emotions shape our interactions with everyday things, Norman provides a unique perspective on the design process. With Emotional Design, you'll gain a deeper understanding of what makes a design truly effective and how to create products that not only work well but also evoke a strong emotional response.

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