Gupta, Sunil

Driving Digital Strategy

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ISBN 13:
9781633692688
author:
Gupta, Sunil
format:
HardBack
publisher:
Harvard Business School Press
language:
English
Publication Year:
2018
Pages:
288
Dimensions:
23.37 x 16.26 x 3.05 centimetres
Genre:
Computers, Internet, General,
Condition:
New
Availability:
Item usually sent within 10 working days
£21.96

Description

Digital transformation is no longer a trend, but a necessity for businesses to stay ahead. Large companies in traditional industries have successfully digitized their operations, transforming themselves in the process. For example, The New York Times has created a thriving digital product behind a carefully designed paywall, while Best Buy and John Deere have also undergone significant transformations. Harvard Business School professor Sunil Gupta provides an actionable framework for following the lead of these companies. His guide covers the essential aspects of digital transformation, including business model, value chain, customer relationships, and company culture. With rich case studies of companies at the forefront of digital transformation, this book offers a comprehensive approach to harnessing the opportunities of the digital age. By fundamentally changing the core of your business and ensuring that your digital strategy touches all areas of your organization, you can unlock success in today's fast-paced digital landscape.

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