Professor Christopher Bones , James Hammersley

Leading Digital Strategy: Driving Business Growth Through Effective E-commerce

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ISBN 13:
9780749473099
author:
Professor Christopher Bones , James Hammersley
format:
Paperback
publisher:
Kogan Page
language:
English
Publication Year:
2015
Pages:
240
Dimensions:
15.6 x 1.3 x 23.4 cm
Genre:
Business, Finance & Law, Management, Distribution
Condition:
New
Availability:
Item usually sent within 10 working days
£33.67

Description

Effective e-commerce channels are crucial for businesses to thrive in today's competitive marketplace. However, getting it right is not just about having an online presence, but also about making strategic choices that align with the company's goals.

This book provides a convincing case for action and offers practical strategies, methodologies, and models to improve the effectiveness of a company's online offering. It explores how to align organisational structure with wider goals and implement a customer-centric culture, as well as how to stay ahead of key digital trends, tools, and technologies.

By equipping leaders with the knowledge and skills to choose the right strategy and people, this book gives readers the power to drive forward effective digital initiatives and realise rewarding opportunities for change. With practical advice on improved operational performance and enhanced engagement from senior management, it's a valuable resource for business leaders looking to stay ahead in today's fast-paced digital landscape.

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