Lenox, Michael

Strategy in the Digital Age: Mastering Digital Transformation

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ISBN 13:
9781503635197
author:
Lenox, Michael
format:
Hardback
publisher:
Stanford Business Books,US
language:
English
Publication Year:
2023
Pages:
192
Dimensions:
23 x 15.2 x 2 centimetres (0.46
Genre:
Business, Management, Strategy,
Condition:
New
Availability:
Item usually sent within 10 working days
£20.20

Description

Strategy in the Digital Age: Mastering Digital Transformation By Michael Lenox Stanford University Press, 2023 Digital transformation is about more than just building digital infrastructure. It's about creating innovative services and products, identifying new competitive positions and business models, and thinking critically about value creation and capture. This book provides a comprehensive roadmap for planning a successful digital strategy and executing a digital transformation in organizations. Lenox outlines novel frameworks to help those undertaking digital transformation devise their strategy, covering key topics such as big tech, data analytics, artificial intelligence, blockchain, cryptocurrency, autonomy, cybersecurity, data privacy, and antitrust. He also offers insights into navigating the human dimension of digital transformation and tackling social and policy challenges raised by digital technology. With practical guidance from major companies like Spotify, Facebook, and Uber, this book offers a foundational understanding of the digital environment and an action plan for those seeking to implement a digital strategy in their organization.

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