Falzani, David
Double Your Price: The Strategy and Tactics of Smart Pricing
- ISBN 13:
- 9781292426341
- author:
- Falzani, David
- format:
- Paperback
- publisher:
- FT Publishing International
- language:
- English
- Publication Year:
- 2023
- Pages:
- 256
- Dimensions:
- 21.4 x 13.8 x 1.4 centimetres (0
- Genre:
- Business, Management, Strategy,
- Condition:
- New
- Availability:
- Item usually sent within 4 working days
Description
Get the pricing strategy right and unlock sustainable growth, product development, and customer satisfaction. Research by Harvard Business Review shows that pricing has a significant impact on a company's ability to reinvest, with almost 4 times as much influence as top line sales growth.
Double Your Price provides a practical guide to the theory, strategy, psychology, and execution of pricing. With useful tools and clear guidance, you'll be able to answer key questions about your business or product, such as how much to charge, how much customers are willing to pay, and how to set prices to cover costs.
A well-designed pricing strategy is a powerful tool for businesses, and this book offers a comprehensive approach to help you get it right. With a Foreword by Lord Sainsbury, you'll gain a deeper understanding of pricing and how to leverage it to drive business success.
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