Smith, Preston G.
Developing Products in Half the Time: New Rules, New Tools
- ISBN 13:
- 9780471292524
- author:
- Smith, Preston G.
- format:
- HardBack
- publisher:
- John Wiley & Sons
- language:
- English
- Publication Year:
- 1997
- Pages:
- 320
- Genre:
- Business & Management
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Developing Products in Half the Time New Rules, New Tools by Preston G. Smith and Donald G. Reinertsen is a practical guide to streamlining product development processes. This second edition builds on the authors' original work, offering new tools and insights for businesses looking to reduce cycle times and increase competitiveness. By applying the concepts outlined in this book, companies can identify opportunities to compress critical portions of their development process, particularly during the Fuzzy Front End phase. The result is a more efficient product development process that enables faster time-to-market and improved innovation. With its focus on practicality and applicability, this book has been adopted by several major corporations, including 3M and Black & Decker, which have seen significant reductions in their development cycle times.