Nicholson, Geoffrey
New Product Development For Dummies
- ISBN 13:
- 9780470117705
- author:
- Nicholson, Geoffrey
- format:
- Paperback
- publisher:
- John Wiley & Sons
- language:
- English
- Publication Year:
- 2007
- Pages:
- 384
- Dimensions:
- 18.8 x 2.29 x 23.37 centimetres
- Genre:
- Research & development management
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
New Product Development For Dummies offers a unique opportunity to learn from two experienced insiders the secrets of successfully developing and marketing new products or services. With this book, you'll gain proven techniques for sizing up market potential, divining customer needs, and launching successful products. Key topics covered include developing a winning strategy, generating bold new ideas, understanding customer needs, and collaborating with global partners. You'll also learn how to build effective cross-functional teams, plan and execute a blockbuster launch, and maximize your chances of success in the competitive marketplace for new products and services.
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