Brignull, Harry
Deceptive Patterns: Exposing the Tricks Tech Companies Use to Control You
- ISBN 13:
- 9781739454401
- author:
- Brignull, Harry
- format:
- Paperback
- publisher:
- Testimonium Ltd
- language:
- English
- Publication Year:
- 2023
- Pages:
- 272
- Dimensions:
- 22.9 x 15.2 x 1.5 centimetres (0
- Genre:
- Business, Management, Strategy,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Step into the shadowy world of deceptive patterns and learn how online businesses exploit consumers through carefully designed tricks and traps. In this eye-opening book, Harry Brignull reveals how these techniques work and why they're used, naming and shaming many well-known brands along the way. Regulations are changing rapidly, but is it enough to protect consumers? This book provides a clear understanding of the tactics being used by tech companies to manipulate consumer behavior. By exposing these patterns, Brignull sheds light on the complex web of control that underlies our online interactions. With 272 pages of insightful analysis and practical advice, this book offers a valuable resource for anyone looking to make informed decisions about their digital life.