Brignull, Harry

Deceptive Patterns: Exposing the Tricks Tech Companies Use to Control You

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ISBN 13:
9781739454401
author:
Brignull, Harry
format:
Paperback
publisher:
Testimonium Ltd
language:
English
Publication Year:
2023
Pages:
272
Dimensions:
22.9 x 15.2 x 1.5 centimetres (0
Genre:
Business, Management, Strategy,
Condition:
New
Availability:
Item usually sent within 5 working days
£12.46

Description

Step into the shadowy world of deceptive patterns and learn how online businesses exploit consumers through carefully designed tricks and traps. In this eye-opening book, Harry Brignull reveals how these techniques work and why they're used, naming and shaming many well-known brands along the way. Regulations are changing rapidly, but is it enough to protect consumers? This book provides a clear understanding of the tactics being used by tech companies to manipulate consumer behavior. By exposing these patterns, Brignull sheds light on the complex web of control that underlies our online interactions. With 272 pages of insightful analysis and practical advice, this book offers a valuable resource for anyone looking to make informed decisions about their digital life.

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