Wilson, Lee
Data-Driven Marketing Content: A Practical Guide
- ISBN 13:
- 9781789738186
- author:
- Wilson, Lee
- format:
- Paperback / softback
- publisher:
- Emerald Publishing Limited
- language:
- English
- Publication Year:
- 2019
- Pages:
- 192
- Dimensions:
- 22.9 x 15.2 centimetres
- Genre:
- Business, Small Business, Business,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Data-Driven Marketing Content: A Practical Guide by Lee Wilson is a solution for businesses struggling to produce effective marketing content in today's data-rich world. With the rise of data-aware super-brands, SMEs are facing a performance divide that can be bridged with the right approach.
This guide empowers businesses to understand and act on big-data opportunities, providing unique processes, approaches, and frameworks for efficient and effective content creation. By applying these principles, practitioners and entrepreneurs can overcome everyday business content barriers and yield increased results from every piece of content created.
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