Geoffrey A. Moore
Crossing the Chasm : Marketing and Selling Disruptive Products to Mainstream Customers
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- ISBN 13:
- 9780060517120
- author:
- Geoffrey A. Moore
- format:
- Trade Paperback
- publisher:
- HarperCollins
- language:
- English
- Publication Year:
- 2006
- Pages:
- 256
- Dimensions:
- 0.6 in x 8 in x 5.3 in
- Genre:
- 261186
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
For businesses looking to bring innovative products to mainstream markets, Crossing the Chasm offers a game-changing approach to marketing and sales.
This revised edition provides new insights into the realities of high-tech marketing, with a special focus on the impact of the Internet. It's a worthwhile read for anyone seeking to navigate the world's most exciting marketplace.
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