Scott Kostojohn
CRM Fundamentals
- ISBN 13:
- 9781430235903
- author:
- Scott Kostojohn
- format:
- Paperback
- publisher:
- Apress
- language:
- English
- Publication Year:
- 2011
- Pages:
- 232
- Dimensions:
- 19.1 x 1.3 x 23.5 cm
- Genre:
- Business, Finance & Law, E-Commerce, E-business, Enterprise software, Internet guides & online services, Sales & marketing management, Customer relations - Management, Computer Books: General, COMPUTERS / Information Technology, Computers / Enterpris
- Condition:
- New
- Availability:
- Item usually sent within 20 working days
Description
Get a comprehensive understanding of customer relationship management (CRM) and how it can deliver value to your organization. CRM Fundamentals is a critical resource for executives and project leaders tasked with managing CRM initiatives.
This book provides an introduction to CRM, covering the process of building and executing a successful CRM roadmap. You'll learn how to identify goals, assemble the right team, plan projects, choose software packages and consultants, manage initial implementation, and maintain and evolve your program over time.
Written by senior CRM consultants, this book offers practical advice to help you get the most value from your CRM investments and avoid common pitfalls. With its detailed guidance, you'll be equipped to make informed decisions and drive successful CRM initiatives in your organization.
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