Helgeson, Lars
CRM for Dummies
- ISBN 13:
- 9781119368977
- author:
- Helgeson, Lars
- format:
- Paperback
- publisher:
- For Dummies
- language:
- English
- Publication Year:
- 2017
- Pages:
- 360
- Dimensions:
- 23.37 x 18.8 x 1.78 centimetres
- Genre:
- Business, Customer Service, Business
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Effective CRM for Small Business Leaders Customer relationship management is a critical part of any business, encompassing everything from strategy and HR to sales, marketing, events, and more. This guide helps business leaders better understand effective CRM and identify the right solution for their business. It's not just about software - effective CRM requires appropriate team structures, intradepartmental collaboration, and process efficiency. The book provides tactics and strategies that will save your company thousands of dollars and man-hours, helping you build relationships with current and future customers and bring sales, marketing, and operations together to work towards a common goal. By defining market segments, building an effective internal structure, optimizing leads, and streamlining processes, you can make your customer engagement efforts more effective.
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