Antonios Chorianopoulos

Effective CRM Using Predictive Analytics

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ISBN 13:: 9781119011552
author:: Antonios Chorianopoulos
format:: HardBack
publisher:: Wiley-Blackwell
language:: English
Publication Year:: 2015
Pages:: 384
Dimensions:: 17.5 x 2.5 x 25.1 cm
Genre:: Business, Finance & Law, E-Commerce, Managers' Guides to Computing
Condition:: New
Availability:: Item usually sent within 10 working days

£46.63

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Description

Description

Effective CRM using Predictive Analytics is a practical guide to data mining applications in customer relationship management. This step-by-step handbook bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques.

The book is organized into three parts, covering both the business and technical aspects of data mining. Part one provides a methodological roadmap, while part two explains useful data mining algorithms in a simple and comprehensive way for business users with no technical expertise. Part three features real-world case studies that employ leading data mining tools, including IBM SPSS Modeler, RapidMiner, and Data Mining for Excel.

With numerous real-world case studies presented step by step, this book demystifies the usage of data mining models and clarifies all methodological issues. A companion website provides additional material, including datasets and relevant code, making it an invaluable resource for designing, setting up, executing, and deploying data mining techniques in CRM.

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