Sethna, Zubin
Consumer Behaviour
- ISBN 13:
- 9781529754056
- author:
- Sethna, Zubin
- format:
- Paperback
- publisher:
- SAGE Publications Ltd
- language:
- English
- Publication Year:
- 2023
- Pages:
- 616
- Dimensions:
- 24.6 x 18.9 x 3.2 centimetres (1
- Genre:
- Business, Sales, General,
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Consumer Behaviour by Zubin Sethna provides a comprehensive introduction to the subject, balancing psychological and sociological aspects. The text features engaging examples from around the world, including well-known brands and B2B companies. This updated edition covers recent changes in consumer behaviour, such as the impact of the Covid-19 pandemic and technological advancements like social media and digitalisation. It is an ideal resource for students studying Consumer Behaviour. Written by Professor Zubin Sethna, a leading expert in entrepreneurial marketing and consumer behaviour, this textbook offers a rigorous yet accessible approach to understanding consumer behaviour.
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