Hartley, Kate
Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust
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- ISBN 13:
- 9780749486501
- author:
- Hartley, Kate
- format:
- Paperback / softback
- publisher:
- Kogan Page Ltd
- language:
- English
- Publication Year:
- 2019
- Pages:
- 256
- Dimensions:
- 23.5 x 15.8 x 1.4 centimetres (0
- Genre:
- Business, Marketing, Public Relations,
- Condition:
- New
- Availability:
- Item usually sent within 10 working days
Description
Understanding consumer behaviour in crisis situations requires a nuanced approach. This book explores how changing attitudes and behaviours impact brand trust and reputation.
It delves into topics such as the role of social media, individual influencers, and fake news in shaping public opinion, as well as managing consumer expectation for instant information and dealing with trolling behaviour.
With insights from crisis communication experts and lessons learned from major brands, this book provides practical guidance on building a crisis communication strategy and response to help businesses navigate the complexities of modern crisis management.
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