Michael E. Porter
Competitive Strategy: Techniques for Analyzing Industries and Competitors
- ISBN 13:
- 9780684841489
- author:
- Michael E. Porter
- format:
- Hardcover
- publisher:
- Simon & Schuster
- language:
- English
- Publication Year:
- 1998
- Pages:
- 432
- Genre:
- Business Textbook
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
Michael E. Porter's Competitive Strategy is a foundational text in business strategy that has been widely adopted and translated into nineteen languages.
The book introduces a powerful framework for analyzing industries and competitors, capturing the complexity of industry competition in five underlying forces. It also presents three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning.
With its enduring impact on management thinking, Competitive Strategy provides a solid foundation for understanding how profit is created and divided, and has been instrumental in shaping the way companies assess their rivals and choose competitive positions. This book remains an essential resource for managers, students, and scholars seeking to understand the fundamentals of competition.
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