George
Competing Against Time: How Time-Based Competition Is Reshaping Global Markets
- ISBN 13:
- 9780743253413
- author:
- George
- format:
- Paperback
- publisher:
- Free Press
- language:
- English
- Publication Year:
- 2003
- Pages:
- 304
- Dimensions:
- 152 mm X 229 mm
- Genre:
- Business / Economics / Finance
- Condition:
- New
- Availability:
- Item usually sent within 5 working days
Description
Time is the cutting edge in today's business landscape. According to George Stalk and Thomas M. Hout, time has become a strategic weapon, equivalent to money, productivity, quality, and innovation.
The authors argue that the way companies manage time - from production to new product development, sales, and distribution - is a key source of competitive advantage. Companies like Federal Express, Ford, Milliken, Honda, Deere, Toyota, Sun Microsystems, Wal-Mart, Citicorp, Harley-Davidson, and Mitsubishi have successfully implemented time-based strategies, resulting in greater product variety, lower costs, and quicker delivery times.
By refocusing on responsiveness, companies are discovering that long-held assumptions about the behavior of costs and customers are not true. Reducing elapsed time can make a critical difference between success and failure, as costs decline when lead times are reduced, quality investments decrease costs, and product variety is increased without increasing costs.