II, B. Joseph Pine
The Experience Economy: Competing for Customer Time, Attention, and Money
- ISBN 13:
- 9781633697973
- author:
- II, B. Joseph Pine
- format:
- Hardback
- publisher:
- Harvard Business Review Press
- language:
- English
- Publication Year:
- 2019
- Pages:
- 400
- Dimensions:
- 23.5 x 15.6 centimetres (0.59 kg
- Genre:
- Business, Sales, General,
- Condition:
- New
- Availability:
- Item usually sent within 7 working days
Description
The Experience Economy: Competing for Customer Time, Attention, and Money By B. Joseph Pine and James H. Gilmore In today's fast-paced world, businesses must form unique connections with their customers to secure their loyalty and drive economic success. This seminal book explores how companies can excel by offering compelling experiences that result in increased customer allegiance and a more profitable bottom line. With detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and transformative experiences that align with a strong customer-centric strategy. Translated into thirteen languages, this book has become a worthwhile read for leaders of enterprises large and small, from-for-profit and nonprofit to global and local organizations. A new preface adds fresh insights into the critical link between a company and its customers in an increasingly distractible world.
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